Having the best website while not ranking on Google is like building a luxurious estate in the middle of a remote wilderness, exquisitely constructed, but not accessible to anybody.
Prospective Internet clients will usually start their journey by searching Google`s web index, they will most likely not venture farther then the first result page. A website that does not rank, will get lost in the obscurity of anonymity that resides in Google`s endless result pages, Leading potential clients to other online providers.